Determining if you need a listing agent or a selling agent

by Serena Brown 10/31/2022

couple speaking with realtor

The world of real estate can be challenging and a bit confusing at times. Hiring a real estate agent is a great way to navigate the real estate market in your area. 

Before hiring an agent, you need to assess your needs. First answer, do you need to acquire a selling or listing agent? What will the commission fees be? What kind of personality and experience do you need to make the process as coherent as possible?


Listing agent vs selling agent 

If you want to sell your home, consider hiring a listing agent. Listing agents represent the party selling a property. They will promote your home and find the right ways to make your property more competitive within your target market. 

A selling agent, also known as the buyer’s agent - which may sound counterintuitive, acts on behalf of the potential buyer to buy a property. A seller’s agent will do research on local properties that best suit the buyer’s budget and search criteria. 

Until the contract is signed, this agent is referred to as a buyer’s agent and post-contract signing, they are referred to as the selling agent. 


Commission fees

The selling agent commission price may seem daunting. However, paying this fee ensures you have a proficient real estate professional on your side to help navigate the legality of real estate transactions. 

Once a property is sold, the home seller pays the brokerage of the listing agent. The brokerage will then give the listing agent a portion of the commission fee. The national standard commission rate hovers around 6% total for buyer and seller agents. 


Finding your perfect real estate agent

Whether you are searching for a listing or seller agent, it is important to assess their credentials and make sure their expertise fits your criteria. Do they understand your local market? Are they a good negotiator? Can they market your home for the best price to get it sold quickly, so you can continue with your journey? 

Overall, the cost of hiring a listing or seller's agent is worth the expense. Both of these real estate agents will mediate between the buyer and seller and keep the situation calm when emotions run high. 

About the Author
Author

Serena Brown

Hi, I'm Serena Brown and I'd love to assist you. Whether you're in the research phase at the beginning of your real estate search or you know exactly what you're looking for, you'll benefit from having a real estate professional by your side. I'd be honored to put my real estate experience to work for you.

Throughout my career, I felt that it was important that my customers become educated about real estate.  To allow my customers to accomplish this I have given several free first-time home buyer seminars, given several one on one first time investor conference, and given points to seasoned investors, as well.